Amity Group to become Bupa Care Services in Australia
Amity Group officially launched its new brand identity this week, representing a significant milestone in the company’s success.
The company’s 47 residential aged care facilities now come under the new banner of Bupa Care Services. This change signifies a new chapter for the Amity Group, which began with one facility in Toowoomba, Queensland, in 1999.
After being acquired by the global health and care leader Bupa in December 2007, Bupa Care Services claims to be the first Australian aged care organisation with direct access to international best practice. With aged care operations also in the UK, Spain and New Zealand, Bupa cares for almost 32,000 people at more than 400 care homes.
Bupa Care Services head of sales and marketing, Stephen Druce said: “Changing our identity to Bupa Care Services will enable us to embrace the strengths and benefits of Bupa globally, while reinforcing our credentials for service and quality within the Australian aged care market.
“All of Bupa’s businesses around the world are driven by the vision of ’Taking care of the lives in our hands’, and share the goal of helping people live longer, healthier and happier lives.
“The decision to adopt the Bupa identity has been widely embraced by our employees, who will continue to place a strong emphasis on the way we care for our customers,” Stephen said.
Since the Bupa Group began operating in the UK in 1947, its sole focus has been to provide high quality healthcare. As a provident association, Bupa has always operated without shareholders. This enables it to re-invest all profits back into the business to create better facilities and services for customers. The Bupa Group has evolved into a major global private health and care organisation, with more than 10 million customers in 195 different countries, and 50,000 employees globally.
