Advertise with Aged Care Guide
Where trust meets action. Reach families and professionals at the exact moment they're choosing care.
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Advertising with Aged Care Guide
For more than 25 years, Aged Care Guide has been the first place Australians turn when they need to understand, compare and choose aged care. Our platform reaches people at one of life's most important decision points - and we help connect them with providers they can trust.
From our iconic print guides found in 3,000+ locations (including 180 of Australia's largest hospitals) to our high-traffic digital directory that attracts tens of thousands of families every week, we offer targeted, high-intent exposure that drives measurable results.
When you advertise with us, you're not just buying space - you're partnering with Australia's most trusted care-navigation platform.
Why Aged Care Guide works
A high-intent audience
Our users are not browsers — they're decision-makers. Families under pressure. Carers seeking clarity.
Professionals helping someone transition into care. That means your message appears at the most critical
moment of need.
National reach across print + digital
Your brand appears across a multichannel ecosystem trusted by older Australians, families, hospitals,
councils, GPs and frontline professionals.
Powered by Care & Co Media
As part of Care & Co Media and the
broader Care & Co Group, Aged Care Guide offers providers unparalleled visibility, brand alignment and
consumer trust.
With both print and online, our strength is in empowering informed care and support options for consumers.
Contact us to discuss any opportunities of interest.
