Arnott’s Tim Tam – Love them, Enjoy them, Want them or Hide them?

Consumers will notice something different as they reach for Tim Tams over the next few weeks.

For a limited time, packets of Arnott’s Tim Tam Original will feature four fun new phrases including ‘Love Me’, ‘Enjoy Me’, ‘Want Me’ and ‘Hide Me’.

As Australia’s third favourite brand, Australians have a strong emotional connection with Tim Tam and Arnott’s research shows that these four phrases best represent how consumers feel about their beloved Tim Tam biscuits.

For example: ‘Love Me’- The majority (52%) of Tim Tam lovers enjoy doing the Tim Tam Slam where the biscuit is used as a straw to drink coffee or port. ‘Enjoy Me’- 50% of consumers choose to eat the last Tim Tam in the packet before anyone else does, while only 17% will share it with family or friends ‘Want Me’- 64% of consumers eat their Tim Tam biscuits on the same day they buy them. ‘Hide Me’- Many consumers go to extremes to hide their Tim Tam biscuits from others, inside the crisper draw in the refrigerator, the laundry basket, the freezer, the car etc.

Arnott’s Tim Tam has been an Australian favourite since it was first launched back in 1964 and today Australian’s chomp their way through around half a billion biscuits each year! This makes Tim Tam the world’s most popular chocolate biscuit per head of population.