Mr Greenland replaces former CEO Liz Callaghan, who stepped down in November last year after four years in the role.
Mr Greenland joins PCA from the National Heart Foundation, where he has worked for more than a decade as the organisation’s National Director, Government Relations and from 2014 as General Manager, Advocacy. He has previously held the role of Director, Public Affairs at the Australian Medical Association and has worked as a political adviser to Australian national and territory ministers.
PCA Board Chair Dr Jane Fischer says Mr Greenland will be a valuable addition to the team.
“Rohan has a clear vision and passion for improving palliative care in Australia,” Dr Fischer says.
“I am sure his extensive government relations and public health advocacy experience will be an immense asset to PCA. I look forward to working with him to achieve our vision of quality palliative care for all.”
Mr Greenland says he is looking forward to taking on the challenge of promoting palliative care as a human right for all Australians to drive improvements in policy and practice.
“I am committed to delivering the key points in PCA’s strategic direction to ensure that all Australians with a life-limiting illness are able to access appropriate palliative care,” he says.
“I will work closely with our members, the palliative care sector, the community and governments to promote palliative care as a national health priority.”
Mr Greenland is a vice-president of the Public Health Association of Australia and has served as President of the Asia-Pacific Heart Network and as a member of the World Heart Federation’s Expert Advocacy Group.
Mr Greenland has previously served on the boards of ASH Australia, ACT Cancer Council, ACT Health Promotion Foundation (HealthPACT), and Focus ACT, a charity providing supported accommodation for people with intellectual and physical disabilities.