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DPS consumer ratings and compare provider tools in the running for international award

National multiplatform media company DPS Publishing’s efforts to improve and encourage transparency in the aged care industry have been internationally recognised at the Asia Pacific Eldercare Innovation Awards in Sydney.

DPS CEO Mark Ogden with COTA CEO Ian Yates, ACSA CEO Pat Sparrow and Care Opinion CEO Michael Greco at the Affiliate Agreements launch last year, which supports DPS's new online tools.
DPS CEO Mark Ogden with COTA CEO Ian Yates, ACSA CEO Pat Sparrow and Care Opinion CEO Michael Greco at the Affiliate Agreements launch last year, which supports DPS's new online tools.

The organisation was announced as a finalist in the Innovation of the Year - Productivity category for work on two new initiatives launched last year - a purpose-built consumer feedback platform in partnership with Care Opinion Australia, as well as an online provider comparison tool.

DPS Chief Executive Officer (CEO) Mark Ogden says the new industry-supported initiatives, which will allow consumers to compare, rate and receive responses from multiple aged care providers, are added features to the company’s trusted AgedCareGuide.com.au website that connects with 1.6 million unique users each and every year.

“We are very excited that these initiatives have been recognised on an international scale,” Mr Ogden says.

“An open and transparent aged care sector is in the best interest of all Australians and by introducing our purpose-built consumer feedback platform and comparison marketplace, we hope to create more dialogue between providers and those seeking care, ultimately driving positive change in the industry.”

Mr Ogden says Care Opinion on AgedCareGuide fosters client-provider interaction and goes further than simple star-rating systems.

“Care Opinion on AgedCareGuide allows consumers to share their experiences, see what others are saying about providers, and see how services respond or make improvements based on client feedback,” he says.

“Stories have a real impact on people embarking on their aged care journey, as more of us look to reviews before making important decisions than ever before.

“It also gives providers valuable insight into what services are working well and the ability to identify areas for improvement, while providing their responses and progress back to the consumer in real time. Engaging with this platform gives a provider the tools to work towards compliance with Quality Standard 6 - Feedback and Complaints.”

AgedCareGuide’s Compare Providers tool allows users to contact multiple providers at the same time with one email request, saving them time and providing them with relevant comparison information in one place.

Mr Ogden says these tools ensure consumers are better informed when making care choices.

“DPS’ solutions complement Government initiatives by making it easier for everyone to share their own experiences - good, bad or indifferent - of aged care in a safe and meaningful way, giving everyone a voice when it is needed.

“Consumers will also to be able to compare their options like they have never been able to before.”

Launched in 2013, the Eldercare Innovation Awards provide annual recognition to organisations that demonstrate innovation in their business, operations and service models to change the way older adults age in Asia Pacific. This year the awards received close to 200 entry submissions, across 25 categories,  from 17 countries including Australia, China, Denmark, Germany, India and Japan.

Winners will be announced during the 7th Asia Pacific Innovation Awards Ceremony and Dinner in Singapore on 15 May, which will be held in conjunction with the 10th International Ageing Asia Innovation Forum, Changing the Future of Ageing in Asia Pacific, on 14-15 May.

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