He will take part in the ‘Beat Cancer Tour’ of the 2016 Tour Down Under, a pro-tour experience where amateur riders get the chance to ride every stage of the tour before the pro riders each day, while fundraising to help beat cancer.
Mr Baker’s ride for cancer is a personal journey. He lost his mother to carcinoma earlier this year and his father passed away from pancreatic cancer three years ago.
“Cancer has touched my family and with this ride I can do my bit to help prevent other people from going through that experience.
“It is a gruelling course and is sure to test me, but the tough, week long ride is nothing compared to a cancer diagnosis,” says Mr Baker.
In his position of CEO of DPS Publishing, Australia’s leading aged care publisher, Mr Baker is representing the aged care sector during the nine day event. He calls upon aged and community care workers and providers to support his mission.
“This is your chance to get involved and support a great cause that affects so many.”
In our ageing population more and more people over the age of 65 are dealing with morbidity associated with cancer.
It is estimated that there is a 50 percent risk of an individual being diagnosed with cancer by their 85th birthday, with a one in five risk of dying from the disease.
Funds raised through the ‘Beat Cancer Tour’ will be funding vital cancer research through Cancer Council’s Beat Cancer Project.
“My mission is to help beat cancer by raising funds for Cancer Council in the lead up to this exciting event. You can help change lives - so please give generously,” Mr Baker pleads.
His goal is to raise $12,000 and for every dollar donated, DPS Publishing will match the amount dollar for dollar.
Organisations or businesses donating $500 or more can have their logo printed on Mr Baker’s jersey for when he trains on the roads of South Australia in readiness for the 2016 ‘Beat Cancer Tour’.
The Tour Down Under is held from 16 - 24 January 2016. Visit the ‘Beat Cancer Tour’ website to support Mr Baker and sponsor his ride for cancer.