Developed by Adelaide-based multiplatform media company DPS, the pilot of the nation’s first ever online comparison marketplace for aged care services and consumer ratings system, launched today, aims to not only increase accountability in the sector, but also provide seniors and their families more control over their aged care choices.
The new and exciting initiatives, which will allow consumers to compare, rate and receive quotes from multiple aged care providers, is an added feature to the company’s trusted AgedCareGuide.com.au website that connects with 1.6 million users each and every year.
DPS Chief Executive Officer Mark Ogden says the pilot of both initiatives are all part of the company’s aim to make the emotional process of the aged care journey easier for consumers by eliminating the need to spend days or weeks contacting individual providers to compare services, receive quotes and find information relevant to their needs.
“We understand how overwhelming it can be when you or a loved one requires aged care - it’s one of life’s toughest and most emotional decisions, which is only compounded by the complexity of available options and financial considerations,” Mr Ogden explains.
“An open and transparent aged care sector is in the best interests of all Australians and by introducing our consumer ratings engine and comparison marketplace, we hope to create more dialogue between providers and those seeking care, ultimately driving positive change in the industry.”
Mr Ogden says that the pilot initiatives have been brought to life with the collaboration and support of leading technology companies Marketplace IT and Care Opinion.
“We are very happy to be working with the likes of Marketplace IT and Care Opinion to bring the community pilots of our comparison marketplace and consumer ratings,” Mr Ogden says.
“Marketplace IT and Care Opinion have supported us and our initiatives through sharing and providing us access to their cutting-edge technology, knowledge and experience in delivering consumer ratings, and comparison marketplace.”
Following the pilot of the two new initiatives, DPS will conduct a review, with a full official launch to follow.