“Can’t Do it Without You” campaign
Aged and Community Services Australia (ACSA) has launched an innovative advertising campaign urging Australians to show their support for the 262,500 aged care professionals who deliver a critical service in an industry which cares and supports older Australians.
The campaign message “Can’t Do it Without You” is focused on the fact that Australians can’t do aged care without the people who do the caring; and we can’t let them know how much they are valued without telling them.
ACSA’s research shows that older Australians who receive care, in the community and residential facilities, are very satisfied with their care. But they, like their carers say they don’t spend enough time together.
One of the main reasons for this is that the regulations controlling aged care place the priority on paper work and not people.
ACSA chief executive officer, Greg Mundy, said on top of these problems, Australia runs the risk of not having enough dedicated people to support the growing numbers of older Australians.
“If we don’t do something now to let people know why this is a fantastic career opportunity, we may not be able to attract new people to our workforce,” Mr Mundy said.
ACSA wants as many people as possible to pledge their support for our aged care professionals, who give so much of themselves every day – because they care.
“If we are all lucky enough to get old we will probably need the help of these very people in the years to come – and that includes our politicians – even our Prime Minister, Kevin Rudd.”
A new website http://www.kevin87.com.au asks Mr Rudd, “What is life going to be like for you Prime Minister when you are 87? Visit Kevin87 to see that ageing doesn’t stop just because we are in the public eye”.
“We hope he will join all of us in the celebration of aged care and aged care workers – and make everyone more aware of the people and services we can’t do without”.
