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Braemar launches new relationship centred web presence

One of WA’s longest established aged care providers, Braemar, has launched a new client-centric website designed to translate their relationship-centered care approach to the digital world.

The new website, located at www.braemarcare.com.au has been launched via social media across twitter, LinkedIn and YouTube @braemarcare.

Braemar Chief Executive Officer Wayne Belcher said the website features a fully responsive design, allowing it to be used on devices that have a high uptake with older people, such as tablet deceives.

“The site relies on video and imagery to tell the story and this is important for sharing the Braemar experience.  It is easy for the elderly to access, and includes large buttons for touch-screen use and is mobile friendly so it can be read by smart devices such as SIRI and integrates social media,” Mr Belcher said.

The new website includes a Glossary of aged care terms to help the public understand aged care acronyms that are often very confusing, and is based on best practice design traits and tailored to the needs and browsing habits of the over 55’s.  

Mr Belcher said “Braemar has a solid reputation of supporting residents to make their own life choices through a philosophy of relationship centered care.

“This decision-making process starts with the discovery of information about Braemar. Because of this, it was important for us to ensure that our online experience met the needs and wants of our current and future residents. By listening to customer feedback and adding in simple features such as a responsive design and a text-resize tool, we can ensure that our caring approach is evident from the beginning of the Braemar experience.”

Of the insight into the website design, Braemar Brand and Marketing Consultant Chris Frame said, “As part of Braemar’s ongoing commitment to relationship centered care, we wanted to create an online environment that reflected the physical Braemar experience.

“In aged care, you often hear the saying “the elderly don’t use technology,” but in our experience, this just isn’t the case.  At Braemar’s facilities we see a desire for digital every day.

“To meet these needs our team offer one on one and group lessons for iPad and tablets as well as computer classes as part of resident enrichment. Our new website was designed with this changing need in mind and aims to bring Braemar to the forefront of aged care digital design.”

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