‘Anti-ageing’ drink for men
Makers of an anti-ageing drink for women, which reportedly promises to banish wrinkles in just four weeks, has a surprisingly positive effect on combating ageing in men. Scientists have now developed a male version of the Pure Gold Collagen drink, expected to go on sale in the UK this month.
Makers of an anti-ageing drink for women, which reportedly promises to banish wrinkles in just four weeks, has a surprisingly positive effect on combating ageing in men.
After being inundated with requests from men, scientists have now developed a male version of the Pure Gold Collagen drink, which is due to go on sale in the UK this month, The Daily Mail reported.
Called Active Gold Collagen, it has been specially formulated not only to target fine lines and skin ageing, but also to repair muscle damage and boost cartilage production following exercise, as well as reducing hair loss.
However, experts are sceptical over the benefits of collagen drinks, which they claim are no better than eating a healthy diet.
But despite this, customers bought Pure Gold Collagen, which reportedly became the “best-selling product” on Boots website when it was launched last year. There are already 7,000 men on the waiting list for the anti-ageing drink.
Like the women’s supplement, the men’s drink comes in 50ml bottles containing a daily dose of collagen, along with acids designed to promote its production.
Reserves of collagen – the protein that gives skin strength and elasticity – deplete as the body gets older, causing skin to lose firmness and develop wrinkles.
Unlike the women’s drink, the men’s supplement also contains zinc, a nutrient which reportedly accelerates the renewal of skin cells and helps prevent hair loss and dandruff.
Active Gold has also been formulated to slow down the “internal” ageing of muscles and joints.
It contains L-Carnitine, a nutrient which turns fat into energy and helps muscles recover after exercise, as well as glucosamine, a compound found in the body which helps in the repair of cartilage in joints and other body tissues that can slow with age.
Manufacturer Minerva Research Labs claimsActive Gold is “50 times more effective” than collagen creams, which are applied onto the top layers of skin, because it is absorbed deep into the skin’s dermis via the blood stream.
