Aged care group to run ‘Bunnings’ type campaign
Aged and Community Services Australia (ACSA) will run a Bunnings style advertising campaign to improve the image of aged care.
It will focus on the people working within the industry, with the theme ‘We can’t do without them’.
The campaign will draw on the comprehensive image survey conducted for ACSA earlier this year, by Adelaide based market researchers, McGregor Tan, which found that negative perceptions about aged care are more prevalent within the sector than in the broader community.
As well as targeting the perceptions of government, consumers and the media, the campaign will also seek to improve the perceptions of aged care staff.
![Dandenong Mayor [left] stands next to aged care resident and aged care staff member](https://agedcareguide-assets.imgix.net/news/articles/wp/belv__2204.jpg?fm=pjpg&w=370)
![Dandenong Mayor [left] stands next to aged care resident and aged care staff member](https://agedcareguide-assets.imgix.net/news/articles/wp/belv__2204.jpg?fm=pjpg&w=520&format=auto&q=65)
