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Meet the team: Emma Clark

Introducing the people behind the scenes at DPS, the company bringing you Aged Care Guide and Talking Aged Care, to help you get to know us a little better and give insight into what we do. Next up in our Q&A series is our Marketing Manager, Emma Clark.

Last updated: February 3rd 2023

How long have you been with DPS? 

Nearly 6 months. I finally feel like I have my head around all the different properties that fall under the DPS roof. 

What is your role?   

I’m the Marketing Manager, which means I look after the advertising and promotion of our various mastheads and products. My job is to make sure as many relevant users/consumers know about and can access our products.

What are some of the things you’ve learnt in this role at DPS?    

I’ve learned a lot about the aged care and disability industries. I had some personal experience with aged care due to a family member accessing services, but the knowledge I have gained since working here has helped my family navigate the sector with greater ease. 

I’ve also developed a passion for these industries, from seeing how compassion and care make such a difference in people’s lives. 

This role has also given me the opportunity to dive back into digital advertising in particular and sharpen up my skills, after a few years focusing on other aspects of marketing in other roles. 

What is the best thing about working for DPS?

The team culture by far. From the top down we are encouraged to have supportive, productive relationships with one another, as well as to maintain a healthy work/life balance. We have rigorous goals which compel us to work hard, and leadership that inspires and supports in equal measure. Everyone is professional and respectful, but also warm and we laugh a lot in our team catch ups. 

I also greatly appreciate having clear KPIs for my role that ladder up to the business objectives. Knowing that everyone is single minded and working for the same ultimate goal facilitates positive co-working, and I find I thrive under good leadership and with robust goals to achieve. 

What is the best thing you have worked on?    

Launching our newest masthead Hello Leaders in October 2022 (less than 3 months since I started!) was an exciting time, and I enjoyed being part of the team who brought the concept to life. Being able to take an idea that had been in development for a long time and then distil this into a visual and physical product was very rewarding. And to see the impact and positive feedback we have had since makes the experience all the more worthwhile.

What is your greatest achievement?   

I’m not sure if 6 months is long enough to have achieved many great things, but I have a lot of projects in the works which I am confident will drive us towards our business objectives. These include strategies for our social, email and website programs that break our KPIs down into implementable and attainable tactics, and that can be easily measured and assessed to determine success.

I’m a big advocate of data-driven decision making and this is something I use to approach any new project. Any initiative we undertake needs to be measurable, so we can assess success or failure and gain learnings to continually optimise our processes. I feel this is an area where I am really able to add value to the business. 

What’s the best way to start the day?

Lately, on Thursdays I start my day by getting up early and going to the gym with my partner and dog. I go to a great gym with a wonderful community, and lucky for me they are dog friendly so I don’t have to leave my boy Teddy home alone. He doesn’t join the workout but he does get lots of cuddles ? My partner Ben and I are very supportive of each other’s fitness goals, so working out together is very motivating.

Then once we get home I get ready for my workday while Ben makes coffee and breakfast. There is something about how he makes the coffee that makes it taste so delicious, I can’t seem to recreate it myself. We then sit together and chat, eat and drink coffee, and get ready for our busy days ahead. It’s a really fulfilling way to start the day. 

What would be your ‘perfect’ day?

I would wake up naturally, having got a great night’s sleep. My dog would jump on the bed for a cuddle, and my partner would bring me a hot coffee.

We would take the dog for a walk in the sunshine, stopping at a local cafe for breakfast. It would be the type of pretentious hipster place I love – offering cold brew, house-made sourdough, honey harvested from their roof-top hives. 

Once home we would pack up the car and head to a wine region for a long lunch with my immediate family. We would get to try various interesting wines and gins, discovering new favourites. 

That evening, back in Adelaide we would head to a local brewery for dinner and beers with my closest friends. The brewery would have a quiz night, which we enter on a whim, and end up winning!

What could you give a 40-minute presentation on with absolutely no preparation?

Probably skincare, make-up or cooking. I’ve had 15 years experience in the beauty industry so I know a lot on the topic, and thankfully enjoy discussing it as well as trying new products. Otherwise I’m a passionate foodie and cook, so I could talk for hours about baking techniques, flavours, the food of different cultures, the best restaurants in Adelaide…


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